This article appeared in the August 2000 issue of Shoreline Business Monthly and is reprinted by permission.
Good vibrations keeps shakers rolling at Hudsonville firm
by Rod Kackley - SBM Staff Writer
HUDSONVILLE --- Shake, rattle and roll. Not only is that phrase part of one of the classic songs of the '50s, it also can be used to describe an important part of the manufacturing process: vibration testing.
Vibration Research Corporation (Vibration Research Corporation), a Hudsonville company founded six years ago by John Van Baren, is rolling unshakably as a major player in that segment of the manufacturing business. The firm's customer list includes such Michigan industrial stalwarts as Ford Motor Co., General Motors Corp. and BF Goodrich Aerospace along with more exotic clients like the Naval Research Laboratory in Washington, D.C. and firms in Canada, Taiwan, Brazil and Italy.
The purpose of Vibration Research Corporation is to help customers find fault with and flaws in what they produce before it reaches the customer. His primary market is described as "retro-fit," replacing the old with the new.
"Over the years vibration equipment has worked well, but big advances have been made in the instrumentation that goes on that equipment. It used to be very expensive, run with expensive analog computers and then expensive digital computers. But with the advent of digital signal processing and fast computers it's a natural fit to replace all that expensive, antiquated, hard to run equipment with less expensive, easy to use PC-based equipment," Van Baren told SBM. "Thanks to the computer revolution, we have taken the price to one-fourth of what it used to be and increased the capability ten-fold."
Vibration Research Corporation engineers and sells vibration analysis, testing, monitoring and controller systems for electro-dynamic and servo-hydraulic shakers. The firm has developed its signature product, the Vibration View system, which consists of an analog I/O box, a digital signal processing card, a personal computer and software to run the system. The system provides all standard types of tests including sine, random, sine-on-random and classical shock. It also provides a system check that can be used to test and calibrate a shaker system. Vibration Research Corporation's customers hook that system up to their own testing gear to analyze data on a product before it goes to market.
Van Baren, who cut his vibration testing teeth during a 15-year tenure at now competitor Thermotron Industries, operates two offices. Vibration Research Corporation's headquarters are in Hudsonville with a companion office in Ann Arbor. The latter was opened less than two years ago to better serve Vibration Research Corporation's automotive industry customers. That segment of the business is increasing in importance because the Japanese auto industry taught American car companies a valuable dollars-and-cents lesson about the need for vibration testing. "They (American automakers) will put cars together and actually shake them from the component level to whole cars," said Van Baren of the automakers demands. "They will vibrate it to see how it performs. And they are now doing what we call squeak and rattle testing just to see if it makes any noise. They measure the sound level."
In 1995 Vibration Research Corporation broke new ground in vibration research with the development of Field Data Replication (FDR). FDR has become very popular with the automotive industry. Said Van Baren, "This technology allows you to go out into the field and measure your vibration levels and then take that vibration back into the lab and repeat that exact waveform on your shaker." Vibration Research Corporation was the first first firm to make the technology available on a single-axis shaker system. "Since then all of our competitors have copied it or attempted to copy it. But we still do it better, and I can prove that," Van Baren stressed.
Vibration Research Corporation's founder offered a broad brush view of the company's future. "For any company to be successful it has to grow. That would naturally mean more offices, more people and more products."
He envisions an expansion of the Vibration Research Corporation product line based on new customer needs and demands, plans for which are already under development. Van Baren revealed he is also working on forming strategic alliances with companies that actually manufacture the shaker systems. |